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Johanna Valdez’s journey—from sewing doll clothes as a child to showcasing collections on global stages—embodies passion and resilience. A former model, she designs with a deep understanding of how fashion should feel, blending elegance with bold creativity. With prestigious awards and collaborations ranging from VIPs to diplomats, her brand is defined by originality, sensuality, and freshness. Here, she shares insights into her inspirations and design philosophy.
Your story is truly inspiring—starting from sewing clothes for dolls as a child to showcasing your collection at the United Nations. Looking back, did you ever imagine your journey would unfold this way?
Yes, I always knew what my destiny would be. I have always followed my instincts and my passion, and even when life tried to lead me down different paths, I always found my way back.
Having walked the runway yourself, you bring a rare perspective to your work as a stylist and designer. Do you think this gives you an edge when dressing and curating looks for others?
Yes, of course. Being a model has allowed me to view clothing from a broader perspective than that of a stylist alone. I understand how a woman should feel in one of my dresses, so I design pieces that make the wearer feel truly special.
Your collaborations span from VIPs to institutions like the Consulate of the Dominican Republic in Italy. What excites you most about these partnerships, and how do they shape your creative process?
These collaborations broaden my perspective on fashion. They allow me to range from classic and diplomatic styles—like those suited to an ambassador—to the bold and expressive looks of a singer.
The Golden Rose and Vitti d’Argento are prestigious recognitions.
Beyond the awards, what has been the most meaningful moment in your career so far?
The most significant moment was showcasing my work in Washington alongside great designers I admired as a child—those who inspired me to pursue this path.
From haute couture to sunglasses, your brand embraces versatility and innovation. If you had to describe the essence of Johanna Valdez fashion in just three words, what would they be?
Originality, sensuality, freshness.
Johanna Valdez Collection
